Articles By: Medeguy

Groupon or Groupoff for Surgical Packages?

Groupon or Groupoff for Surgical Packages?

205 03/04/2012 18:23

Is selling discount surgery packages via daily deal sites a fad or the future of healthcare marketing? Imagine this.  You are sitting at your computer and in comes an email from Groupon, the daily deal site, advertising an all inclusive […]

Bangkok Hospital (BGH) vs Bumrungrad (BH): The Plot Thickens

Bangkok Hospital (BGH) vs Bumrungrad (BH): The Plot Thickens

653 21/03/2012 17:42

Will BGH swallow Bumrungrad whole or will it be one bite at a time? The headline of the business section of the Bangkok Post was big and bold, “BGH (Bangkok Hospital) raises stake in Bumrungrad Hospital” According to the newspaper […]

The Press Release and Medical Tourism

The Press Release and Medical Tourism

44 15/03/2012 12:24

Is the endgame of the Press Release in Medical Tourism engagement or entrapment? I was skimming through Google news last Sunday morning, and stumbled across this press release headline: “Vancouver Company Featured in Medical Tourism Magazine”.  The sub-heading read: “What […]

Torn ACL in Bangkok? Dr Panya Wongpatimachai is your man.

Torn ACL in Bangkok? Dr Panya Wongpatimachai is your man.

10 01/03/2012 17:24

I would be a rich man if I had a dollar every time someone with a torn ACL asked me for a doctor recommendation. In Bangkok, I point them to Dr Panaya Wongpatimachai at Bumrungrad International. Dr Panya is a full time orthopedic […]

What’s more important in hospital marketing: the SEO or the Story?

What’s more important in hospital marketing: the SEO or the Story?

175 01/03/2012 10:32

Last night I attended a presentation given by David Sable, the Global CEO of the NY based ad agency, Young and Rubicam.  In the Q&A afterwards, I asked him what’s more important in marketing today — the SEO or the […]