Articles By: Medeguy

Prince Court Medical Centre — A Beauty in Waiting

Prince Court Medical Centre — A Beauty in Waiting

71 15/12/2011 13:00

If there was a beauty contest for hospitals, Prince Court Medical Centre in Kuala Lumpur, Malaysia would definitely be a finalist.   That’s what I was thinking while sitting in the lobby waiting to see the new hospital CEO. The […]

Medical Bankruptcy in America

Medical Bankruptcy in America

2 24/11/2011 17:00

Medical bankruptcy accounts for 60% of all personal bankruptcies in America Trina is a friend of my younger sister Nicole. To be fair, she is a friend of the family.  I have know her as my sister’s sidekick for more […]

Dr Vineet Gupta, Oncologist, HCG Cancer Center, Bangalore, India

Dr Vineet Gupta, Oncologist, HCG Cancer Center, Bangalore, India

23/11/2011 10:18

Dr Vineet Gupta is a US trained, US Board certified breast cancer specialist and the Group Medical Director for HCG cancer center in Bangalore, India. Dr Gupta is arguably one of Asia’s leading breast cancer specialists, having trained at some […]

Rethinking hospital tours as a marketing tool

Rethinking hospital tours as a marketing tool

42 22/11/2011 17:15

It’s 8 am and I am waiting outside my hotel in Istanbul when I see a group of  US doctors boarding a bus for a day of hospital tours. They look beat and not at all excited about spending a beautiful […]

Bumrungrad’s secret to medical tourism sucess? Fast mover advantage

Bumrungrad’s secret to medical tourism sucess? Fast mover advantage

172 04/11/2011 15:25

Bumrungrad International is arguably the poster child of the medical tourism industry “How did they do it?” As the former marketing director for Bumrungrad International Hospital, I get asked this question a lot. Bumrungrad International is arguably the poster child of […]