Hospital Marketing

Doctor Engagement a Problem? Think Like A Talent Management Agency.

Doctor Engagement a Problem? Think Like A Talent Management Agency.

89 / 11/06/2013 19:20

Doctor engagement.  Hospital management likens it to herding cats. When talking to hospitals about doctor engagement, I encourage them to think more like a talent management agency rather than a hospital. In a perfect world, doctors and administrators work together, […]

Groupon or Groupoff for Surgical Packages?

Groupon or Groupoff for Surgical Packages?

16 / 03/04/2012 18:23

Is selling discount surgery packages via daily deal sites a fad or the future of healthcare marketing? Imagine this.  You are sitting at your computer and in comes an email from Groupon, the daily deal site, advertising an all inclusive […]

Bangkok Hospital (BGH) vs Bumrungrad (BH): The Plot Thickens

Bangkok Hospital (BGH) vs Bumrungrad (BH): The Plot Thickens

151 / 21/03/2012 17:42

Will BGH swallow Bumrungrad whole or will it be one bite at a time? The headline of the business section of the Bangkok Post was big and bold, “BGH (Bangkok Hospital) raises stake in Bumrungrad Hospital” According to the newspaper […]