Out of the Box

Patients Beyond Borders Hits a Home Run

Patients Beyond Borders Hits a Home Run

5 / 31/07/2013 11:15

Bloomberg reports on top medical tourism destinations with lots of help from Patients Beyond Borders Patients Beyond Borders is a real medical tourism success story, and Josef Woodman, its CEO, is an unlikely but totally likeable hero. I remember the […]

How Consumerism, Globalization and the Internet are Changing Healthcare

10 / 09/07/2012 14:41

It was January 2005, and my secretary at the time came into my office and handed me a note. The message was brief, but clear. “Producer from 60 Minutes called. Please call back. Urgent.” Four months months later, Bob Simon, […]

A Healthy Retreat from a Sick World

A Healthy Retreat from a Sick World

10 / 18/04/2012 22:12

How my seven day fasting retreat at keeps me fit and sane I just finished my annual health retreat at Camp Colon. No, that’s not really the name of the resort, but that’s what I like to call it because […]

What’s more important in hospital marketing: the SEO or the Story?

What’s more important in hospital marketing: the SEO or the Story?

5 / 01/03/2012 10:32

Last night I attended a presentation given by David Sable, the Global CEO of the NY based ad agency, Young and Rubicam.  In the Q&A afterwards, I asked him what’s more important in marketing today — the SEO or the […]

My Day at the Spa(Finder) with Susie

My Day at the Spa(Finder) with Susie

6 / 25/02/2012 13:41

I’m in NYC, it’s the day after the Super Bowl, and I’m walking down the sunny side of the street on my way to spend the day at SpaFinder with Susie Ellis. Susie is the President of SpaFinder, the “go-to” […]