Posts tagged with: "Bumrungrad"

How Consumerism, Globalization and the Internet are Changing Healthcare

12 / 09/07/2012 14:41

It was January 2005, and my secretary at the time came into my office and handed me a note. The message was brief, but clear. “Producer from 60 Minutes called. Please call back. Urgent.” Four months months later, Bob Simon, […]

Bangkok Hospital (BGH) vs Bumrungrad (BH): The Plot Thickens

Bangkok Hospital (BGH) vs Bumrungrad (BH): The Plot Thickens

151 / 21/03/2012 17:42

Will BGH swallow Bumrungrad whole or will it be one bite at a time? The headline of the business section of the Bangkok Post was big and bold, “BGH (Bangkok Hospital) raises stake in Bumrungrad Hospital” According to the newspaper […]

Rethinking hospital tours as a marketing tool

Rethinking hospital tours as a marketing tool

37 / 22/11/2011 17:15

It’s 8 am and I am waiting outside my hotel in Istanbul when I see a group of  US doctors boarding a bus for a day of hospital tours. They look beat and not at all excited about spending a beautiful […]