Posts tagged with: "SEO"

What’s more important in hospital marketing: the SEO or the Story?

What’s more important in hospital marketing: the SEO or the Story?

5 / 01/03/2012 10:32

Last night I attended a presentation given by David Sable, the Global CEO of the NY based ad agency, Young and Rubicam.  In the Q&A afterwards, I asked him what’s more important in marketing today — the SEO or the […]

Hospital websites: focus on the who, the what and how much

Hospital websites: focus on the who, the what and how much

19 / 20/12/2011 14:06

Everyone I talk to is either rebuilding, redesigning, reconfiguring, repurposing, or rebranding their hospital website. I spend a lot of time looking at hospital websites and and I’ve come up with some conclusions.  Observations really. The first is that hospital […]

Forget love, I just want to be “liked”

Forget love, I just want to be “liked”

37 / 18/10/2011 16:00

I told a friend over lunch recently that we are all working for two companies — Google and Facebook. All that really matters these days is how many people “like” you on Facebook and your page ranking on Google.  Of […]